Office guide

How to Use Stakeholder Map Builder

A stakeholder map plots people or groups by influence and interest, then links each position to an engagement strategy. The ratings are planning judgments, not permanent labels.

Open the Stakeholder Map Builder

What to prepare

A few reliable inputs make the first result easier to review.

  • A project name and an inclusive stakeholder list
  • A consistent 1-to-5 definition for influence and interest
  • Evidence, engagement strategies, and owners

How to Use Stakeholder Map Builder

  1. Name the project
  2. Add each stakeholder with influence, interest, strategy, and owner
  3. Build the map and inspect the four broad engagement zones
  4. Discuss surprising placements, revise the plan, and export the map or CSV

Worked example

A regulator may have high influence but moderate day-to-day interest, suggesting targeted compliance updates. Frontline users may have high interest and lower formal influence but still need close feedback loops.

Review the result

Consider both formal authority and practical ability to affect adoption. Reassess ratings at major project stages because influence and interest change.

Practical tips

  • Map groups only when members have similar needs
  • Write a specific engagement cadence
  • Include people affected by the change, not only approvers

Common mistakes to avoid

  • Using the map to rank personal importance
  • Assuming low influence means no engagement
  • Publishing sensitive assessments too broadly

Build it in your browser

The free Stakeholder Map Builder processes entries locally in your browser. Review the generated draft against source information and any policy that applies before sharing it.

Use the Stakeholder Map Builder